
Now that 2010 is in the books, I thought it would be time to deliver a year-end wrap-up. We have exceeded all expectations for visitors across all our sites reaching 80,000 unique visitors a month. In the process, we reached maximum capacity on our previous servers forcing us to move to improved servers.
As you probably noticed during the month of December our sites (except for the AZ Vibe Coyotes site) was not very active in the publishing department across the board. As with all expansion comes growth and changes in all aspects of business. With AZ Vibe, I felt that I was spreading the operations a little thin.
I spent the month of December re-evaluating what has worked and didn’t work across the board as well as looking at where the site was at once the Christmas season started.
When I started this site on June 25 of 2008, it was a challenge to see if there are cultural events around town. Since then, the site underwent exponential growth with new opportunities to make an impact on the Greater Phoenix Area.
However, one of the challenges of being an Editor is knowing when to say ‘no’ to story ideas and story pitches. When going through the pitching process, trying to make an impact on the community has made me say ‘yes’ to numerous pitches when I should not have. As a result, the topics covered and the magnitude of the articles written or were to be written spiraled out of control.
What I decided during the downtime in December, is to re-focus the mission on the main site to the following categories:
Local Sports
Local/Cultural Events
Food/Wine
Entertainment
Any pitching of stories that don’t fall into these categories will no longer be accepted for publication on the main site.
HOWEVER….
I have decided to leverage the AZ Vibe social networking sites (Facebook, MySpace, Twitter, Tumblr, and YouTube) for articles, news, and other items that don’t make the cut for the main site.
In regards to the other AZ Vibe sites, I personally have been looking for an ASU Sports and Arizona Diamondbacks beat writer for quite some time but have not been successful in finding talented and dedicated (key term here) writers for either of these beats. I always found either a talented writer or a dedicated writer but not both.
For now, we are going to stop posting new ASU Sports news and articles on our ASU Sports site. All ASU Sports articles from here on out, will be posted on our main site until a time where we can send a beat writer out on a regular basis. The AZ Vibe ASU Sports site will remain live for the time being.
Phoenix Coyotes/NHL/Hockey coverage on the AZ Vibe Coyotes site will remain unchanged. If you have noticed, a new site cosmetic was installed a few days ago. This is temporary and designed for improved readability and to make the site load as fast as possible. Once the NHL season ends, a new site cosmetic will be located and installed.
As you note from the ‘About Us’ section at the bottom of the main page (on the AZ Vibe Coyotes site), the mission of the site is to fill in the gaps in local coverage. That still stands today. However, I’m playing around with the little things that work and don’t work for the site and coverage in general.
I am also listening very closely to Phoenix Coyote fan/reader feedback about the site and have implemented changes accordingly. For example, the recent change of the site cosmetics for the remainder of the season and adding transcribed articles of interviews/conference calls is the direct result of fan/reader feedback. Your comments are always welcome may they be positive or negative.
I think that’s it.
As always, thanks for reading! I sincerely appreciate and am grateful for all of you who take the time out of your day to read this site.
Finally, please make sure you support our sponsors via banner ads and other promotions as that helps to keep the site running.
Aaron Wood
Owner/Editor/Grand Poobah
AZ Vibe
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