If you haven’t noticed, the best way to know what’s going on with the Club scene on Mill Avenue in Tempe and in Old Town Scottsdale is to check out Facebook for events going on around town on any given day.
When it comes to promoting events around the City of Phoenix, not everyone is on the same page on how to correctly promote events on Facebook. Even though AZ Vibe doesn’t promote club events, I personally get event notifications from every major club and event promoter in the area. I know what works and what doesn’t. The following are just some notes for all of you who use Facebook to help you promote your events around the area and get more people to your events.
1) Use a Facebook Fan Page and not a Facebook group or a Facebook user account for your promotions.
Fan Pages are the best option for letting people know about events as Facebook users can only have 5,000 friends. In addition, Facebook will shut you down if they find out you are using a personal account for your business. Also, if you add friends too fast to your personal account, they will flag your account and possibly shut it down.
The main reason that you don’t use a Facebook group to promote your events is that Facebook groups are designed for causes and not for promotions or events. Yes I know you can create events with Facebook groups. However, the Facebook developers did not have club promotions in mind when they programmed the ability for users to create and admin groups in Facebook.
The other reason you use a Facebook Fan Page for your promotions/events is because you can track metrics for your page. Metrics are basically reports on how your fans interact with your page. Facebook groups do not have tracking metrics.
Finally, using your personal Facebook account for your promotions or events just screams that you don’t have any clue what you are doing. If you want to be considered a professional in the promotion of events use a Facebook Fan Page people!!
2) Groups have limits
As partially explained above, Facebook groups have limits on what they can do for both the user and the admin. In addition the Facebook user can have only 300 groups maximum where as the limits on how many fan pages a given Facebook user can have is over 3,000. I personally am at my 300 group limit and have to dump some promoters to bring on new ones.
3) Only one Facebook event for one club promotion/event
I don’t know how many times I get 2, 3, 4 invites from multiple parties for the same event. When people do this it screams that not only are you unorganized but it makes me want to say ‘No’ to attending your events.
You only need one invite for one event from one Facebook fan page.
4) Notifications
The Notifications on Facebook is a touchy subject. How much do you notify someone? For this specific area of promoting your event, you’re going to have to do some trial and error to figure out what works best for you. Why? If there’s one thing I’ve learned in Phoenix since I moved here many moons ago is that there are two types of people when it comes to planning on what to do with their free time:
1) The type of person who plans in advance
2) The type of person who plans at the very last moment
This is what you have to use as a guide for notifications to find what works best for you and your promotions as every event is different.
5) If you’re not on Faceboook, why aren’t you?!?!?!
This one is for all the restaurants, clubs, and other promoters across the greater Phoenix Area who don’t leverage Facebook for your events. I don’t know how much I can emphasize MySpace may be used for the Phoenix Music scene (…and that’s about it) but Facebook is for Club, Cultural and other events that go on around the area.
If you’re not on Facebook promoting events, then get with the program! If you don’t have the time to spend promoting on Facebook, hire someone!
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