One of the really great things about my job is that I get some great, heartwarming stories that you just need to tell everyone about. The Phoenix Coyotes and Jobing.com arena have formed a Partnership with the Phoenix Children’s Hospital (PCH) in marketing their PCH Handprints campaign.
PCH Handprints is an aggressive marketing campaign tied in with a Documentary short film “Hand prints of Hope”. The marketing aspect involves hand prints of children from PCH with eight different slogans.
The Image below shows a sample of one of the many signs that will hang around the Jobing.com arena this season for Coyotes games and ALL Jobing.com events. There are eight phrases in all. The next time you are wandering the halls of the Jobing.com arena, make sure you stop and see these wonderful displays.
EACH HANDPRINT IS ITS OWN STAMP OF COURAGE, REVEALING INCREDIBLE STORIES OF SERIOUSLY ILL CHILDREN WHO RELIED ON HOPE, DETERMINATION AND A TEAM OF PEDIATRIC SPECIALISTS WHO WOULDN’T GIVE UP.
That’s one of the first things you see when you go to the PCH Handprints website. This phrase basically sums up this incredible effort that PCH does on a daily basis. This phrase also sums up the passion and desire the Phoenix Coyotes, and Jobing.com arena have put into this campaign to make it a success.
To help out with this marketing effort, the Phoenix Coyotes players have placed their own hand prints on an art canvas which will be donated to PCH. The Canvas is currently on display at Jobing.com arena for the duration of the PCH Handprints Campaign. The images below are of two coyotes players lending their hands to the PCH Handprints Campaign.
Coyotes forward Olli Jokinen places his handprint on the PCH canvas
Photo credit: Norm Hall/NHLI
Coyotes forward Peter Muller lends his hand to the PCH canvas
Photo credit: Norm Hall/NHLI
If you would like to make a donation to the Phoenix Children’s Hospital, please follow the information contained here:
http://www.phoenixchildrens.com/ways-of-giving/
I was able to find three of the four “Handprints of Hope” shorts on YouTube so you can see for yourselves what an incredible place the Phoenix Children’s Hospital really is. These shorts are very well crafted and are powerful documentaries about the wonderful work the Phoenix Children’s Hospital have done and the power of the Human Spirit to overcome ANY obstacle.
You can view the entire documentary short on the PCH Handprints website
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